Do I need a website when I have a Facebook or Instagram profile?

Operating a business throws lots of challenges your way. In addition to your main services and operations, you have to manage your team, tend to customers, optimise finances - in short, you're always rushed off your feet. One of the most important considerations is marketing - you have a Facebook page and a LinkedIn profile for customers to discover you, but are you really confident that is enough?

No matter how business is going right now, a website is all-important for growth. It doesn't matter if you're already feeling overwhelmed with business and reluctant to take on another headache. You must create a website right away, and here's why:

Consumer behaviour

We are 20 years into the 21st Century, and the internet has found its way into the lives of virtually everyone and everything. Your customers use a range of technologies every day, and life is becoming increasingly mobile. People use their smartphones to make decisions, particularly through search engines where they find recommendations for all sorts of things. Without a website, you'll never be discovered by these people.

Being professional in the digital age

Creating a website may seem like a huge hassle, but the challenges of having a good website are precisely why it's so important to have one. By having a website to take on your competition, you demonstrate your professionalism to customers and competitors alike, and the better your website, the more professional you appear.

Moreover, a website is the ideal place to showcase your business. You can present your:

  • Services
  • Products
  • Portfolio
  • Story
  • Experience

By also making it easy for customers to find your location, opening hours, your team, and ways you can be contacted, you have a powerful resource to generate leads and optimise conversion rates.

Search Engine Optimisation (SEO)

Having an online business profile is more than just a practical place to operate an online presence. By implementing SEO strategies that make you rank highly in search engine results, particularly for local SEO, you can develop an outstanding local presence that drives relevant, organic traffic your way. It's a fantastic way to generate leads without paying for ads.

It may feel like a daunting task, but there are many benefits to creating a website. It boils down to reaching your target audience in their preferred habitat. You will appear professional and modern to the world, and present everything your business has to offer in one easily-accessible place. There is no better investment to promote and grow your business.

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