Over recent years, the popularity of online shopping has skyrocketed. It’s easy to understand why; we all lead busy lives, we often don’t have the time to spend browsing in shops, and it's just so convenient. More importantly, Covid-19 affected how we can shop.
We find ourselves in a changing world
Online shopping will become the new norm for a lot of people globally. So, if you are a fledgling business just starting out, or a small, established business that has no online presence, now is a crucial time to start thinking about how an eCommerce website might work for you.
Potential customers are out there...
And they are looking for the quickest and easiest way to buy what they need from the comfort of their own home, or during their lunch break at work. Now is an ideal time to tap into the online market and showcase your products or services. An eCommerce website is open 24 hours a day, 7 days a week, increasing your chance of sales and boosting your profitability. If it is logistically possible to expand and serve a global audience, then you’ll also have the potential to develop exponentially.
Get to know your eCommerce visitors
A well-designed eCommerce website will provide you with valuable insight into who is visiting your website and track what has interested them. When a customer adds something to their basket, you can make other product recommendations to accompany this. A loyalty card programme will enable you to get to know what your customers like, and you can keep in touch with them on a regular basis with promotions and offers to tempt repeat sales. You will be able to run digital marketing campaigns based on their spending habits, cart abandonment and demographics too. All of these insights will provide further opportunities to increase your turnover.
Advantages of a well-designed eCommerce website
If your site is correctly Search Engine Optimised (SEO), you will reach new customers via their searches on platforms like Google. The more optimised your site is, the higher up your business will sit on search engine result pages and the greater chance you have of gaining new customers. As your business grows, you can also develop and increase your product range and add more payment options.
First impressions count
The design of a website plays a very important role in its success or failure, and even more so in eCommerce. A well constructed, well-thought website provides the customer with an enhanced shopping experience which often leads to repeat business. An ugly, awkward to navigate website is the same as trying to find your way around an untidy shop floor. If you walked into an untidy shop, you would leave fairly quickly without stopping to browse, and you certainly wouldn't visit it again. The same principle applies to an online shop. If you land on a web page that has a bad layout, poor imagery, bad navigation and an awkward shopping cart experience, you’d probably leave and not venture back.
In a nutshell, the design of your eCommerce website needs to be attractive and easy to use.